A few months back, not long after we started WWFC, co-blogger Mike told me about this awesome free tool by the Advanced Marketing Institute called the Emotional Marketing Value Headline Analyzer.  Basically, you type in your headline, it tells you how appealing it is.  I used it regularly. 

While typing in the headline for my last [...]

One of my courses this semester is Fundamentals of Public Relations.  This week’s assignment:  write a celebrity obituary for someone still living.  I like homework where I get to kill off someone.  Especially a rich and famous someone.

I immediately thought of the usual suspects, like Amy Winehouse, the Gosselins, Pete Doherty, Lindsay Lohan, [...]

This week I’ve had several “is that a joke?” moments.  I realized that each of them boiled down to the same question.  See, I’ve been in positions where I’ve had to hire people.  I’ve supervised, I’ve managed.  I’ve even had to fire people.  So I know the process, the ins and outs.  My [...]

There was a time when, on Wednesdays, I would not go out.  People were not invited over on Wednesdays.  If someone did come by, they were unceremoniously (and without apology) kicked out by 8:55 pm.  I would not answer the phone or the door and the children were not allowed to talk.

Since May, 2009, though, Wednesdays [...]

Much to my surprise, The Kids in the Hall are back with a new series! I guess I just wasn’t paying attention to the latest entertainment news, which is just as well. The anticipation of waiting months for the première would have killed me.

For those who don’t know who they are, you may have [...]

Actually, last week’s word was fodder.  But last week, it sounded more like fobba.  I had a cold, not the swine flu, just an ordinary, run-of-the-mill cold.  Still hanging around, but definitely not as bad as last week.  I can finally meander more than 4 inches from a Kleenex box.  And I can finally [...]

It’s been awhile since we’ve talked about anything zombie related and I know you’ve all been thinking: where is that zombie related update already! Well here ya go:

Pontypool – 2009 film with the weirdest “zombie” making virus ever.
Pontypool is a small town in Northern Ontario. Our heroes, radio announcer Grant Mazzy (Stephen McHattie) [...]

Ok, this time for real. It’s time to let go of 2009 for good. But before we do, here are a few people who we’d like to salvage from the wreckage:

Captain Chesley Sullenberger – January 2009 was actually a hopeful month. Dubya ended his term, the promise of change was in the air, and [...]

Three days into 2010, and I am happy to say the following people-who-made-a-splash in 2009 have not yet made an appearance in the news:

Balloon Boy’s Parents – Unless you are a Quaker, or Amish, you already know about the Heene family and their attempt to be famous by faking their son’s accidental trans-county balloon flight [...]

On this last day of 2009, I decided to break out my crystal ball and see what’s to come.   Before I begin, I offer the following caveat:  the predictions listed below may or may not actually occur.  I cannot be held responsible for the ones that don’t, and especially for the ones that do.   And [...]